Model ANGELA BABY is the new TAG Heuer ambassador

Glamorous model Angela Baby is the new brand ambassador

“I am extremely honored to become an international ambassador for TAG Heuer. TAG Heuer has helped me discover another side of myself and encouraged me to dedicate myself even more to what I believe in. The determination to follow my dream allows me to never lose control under pressure, and the strength I find within myself gives me immense confidence. Together with TAG Heuer, I will continue to push my limits, following the spirit of #DontCrackUnderPressure!” said Angelababy, the new TAG Heuer ambassador. Yang Ying "Angelababy", a Chinese superstar with a positive image and extraordinary personality, has officially become the new TAG Heuer ambassador, embodying the brand's #DontCrackUnderPressure spirit in the best possible way. Another strong and charismatic superstar has joined the TAG Heuer family. “Charming” is one of the adjectives that best define Angelababy. Authentic, optimistic and full of energy. Her beauty is a combination of innate elegance and inner peace. “We live for our dreams. We only have one life to fight and do everything to make them come true”. This phrase that she knows by heart is the perfect example of the dedication, commitment, wisdom and audacity that distinguish her. The same characteristics shine through in the campaign created for TAG Heuer: with the new TAG Heuer Aquaracer Lady on her wrist, the artist lets a barely perceptible fragility shine through, while her gaze remains firm and determined. This is Angelababy: strong and in full #DontCrackUnderPressure style, she shows off impeccable beauty, unique charm and the strength to make her dreams come true. Just like TAG Heuer, she never stops chasing her dreams and constantly improving herself, always remaining true to herself. “Eclectic” is another word that defines her. She started her career as a model, then became a presenter. On the wave of success, she worked hard to become an actress with a widely recognized talent. The strength to challenge herself and change her image linked to the television programs in which she had taken part helped her to gain greater success and awareness of her abilities. AB Capital also offered her the role of financial investor. In her daily life, she is also a wife and mother, synonymous with great responsibilities. By trying out different roles, Angelababy continues to explore all her potential, face challenges in new areas and push herself beyond her limits, demonstrating exceptional inner strength. All characteristics that perfectly express the values ​​of TAG Heuer. Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group’s Watch Division, was delighted to announce: “I am delighted that Angelababy has joined the great TAG Heuer family. She will help the brand establish an even stronger bond with the younger generations. In the meantime, by following the motto #DontCrackUnderPressure and with the help of Angelababy, we will be able to spread our values ​​with greater impact among a growing number of young people.

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By Ferro Gioielli Website: www.ferrogioielli.com Facebook: www.facebook.com/FerroGioielli