TagHeuer in pole position at Ferro Gioielli
Linked to the history of motoring and speed, TagHeuer is one of those brands that we have all heard of. I asked Fabrizio Ferro what had pushed him to become one of the official TagHeuer dealers in pole position at Ferro Gioielli .
Let's find out more about this brand together!
TagHeuer in pole position at Ferro Gioielli
Why TagHeuer?
For its history, because it is a long-lasting and technologically advanced product. Because, as a brand, it continually invests in technology and because it maintains its own identity, despite being part of the large holding LVMH, Louis Vuitton and Moët Hennessy . And finally, because Fabrizio, as we know, fully shares the pioneering, bold, nonconformist and always cutting-edge spirit of this Swiss brand.
TagHeuer is a brand that has specialized laboratories and is free to decide on its models, Fabrizio explained to me. A detail that can make the difference, making this product that combines watchmaking and technology truly unique.
Custom movements, with technological touches studied ad hoc and entry level sports. TagHeuer chronographs and watches stand out on the market for their extremely advantageous price , despite being highly innovative models, where every step of their manufacturing is taken care of in the smallest detail. Affordable for everyone, for every age!
Precision and technology
I couldn't help but mention the tourbillon , a technological movement with truly awesome micromechanics! Without going into too much technical detail (we'll talk about it, don't worry!), this movement allows for extreme precision and reliability.
A true legend of watchmaking, a must-have on the wrist of those who love to always have time under control.
The history of the brand
It's amazing how the best stories always start in the family . TagHeuer, in fact, was born from Edouard Heuer , who founded the Heuer Watch Company in 1860 in Saint-Imier, Switzerland. Heuer immediately began working on high-precision timing instruments, developing and patenting the oscillating pinion, which allowed the chronograph to be extremely precise! In 1911, the first chronograph dedicated to the dashboard of cars, the “Time of Trip”. Flash forward a few years: Edouard's son, Charles-Auguste Heuer, created the Mikrograph Heuer: the first mechanical stopwatch capable of measuring elapsed time with the precision of 1/100 of a second. It wasn't even the 1920s yet. After this launch, Heuer instruments began to be used in many sporting events, including the Olympics! A passion that is linked to sport in all its facets... especially when it comes to speed.
Pole Position Speed in Formula 1
Fabrizio then explained to me that TagHeuer has written the most beautiful pages in the history of motor racing. From the 70s to the 90s, in fact, it was linked to Ferrari, racing on the wrists of the strongest Formula 1 competitors. There is even an entire collection dedicated to the most beloved car races of all time!
On the wrist of Steve McQueen
In tune with the crazy and explosive soul of Steve McQueen , Fabrizio also immediately appreciated TagHeuer and his passion for speed on four wheels.
We certainly can't forget the chronograph worn by the most beloved Hollywood actor of all time: in the 1970 film Le Mans, McQueen decided to wear a Heuer Monaco watch, which went down in history.
The Monaco was created just a year earlier by Jack Heuer and was the first waterproof model in a square shape, as well as the first chronograph with a self-winding movement. An iconic watch, which has become a symbol of the TagHeuer legend even today. In 2019, on its 50th anniversary, a limited edition called “ Monaco Piece d'Art ” was created.
A revamped version of the '69 original, which never goes out of style but, on the contrary, reveals how the mastery of the craftsmen is truly capable of transcending time. Fabrizio really had an eye, choosing to become a reseller of a truly wonderful brand.
TagHeuer in pole position at Ferro Gioielli
Today TagHeuer is in pole position among the most modern and cutting-edge watches and chronographs, without ever going out of fashion. Its sporty style makes it the ideal brand for men and women who like to stand out, while maintaining a practical style suitable for the most adventurous situations.
An unconventional watch, able to withstand speed, pressure and situations.
To name a few collections, I cannot forget the iconic Carrera , the water-resistant Aquaracer , the beautiful Formula 1.
At Ferro Gioielli you can discover all the most beautiful TagHeuer models, but also have a personalized consultation from our experts. Put yourself in pole position and discover the TagHeuer world in the store, in via Matteotti 41 in Este, or on our online shop www.ferrogioielli.com
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