Thun enters the jewelry industry together with Trollbeads

Thun enters the jewelry world together with Trollbeads , with a beautiful new collection from the Danish company, which is debuting this month. The South Tyrolean company specializing in handcrafted accessories, Thun , has teamed up with Trollbeads , a precious producer of hand-crafted modular jewelry in silver and glass.

Obviously, Ferro Gioielli has welcomed with great enthusiasm the collaboration between the two brands, which I would like to tell you about today. Trollbeads , in recent years, has undoubtedly become a leading brand for the jewelry of the Ferro family, truly conquering everyone. Combined with the iconic symbols that characterize Thun, butterflies, ladybugs, teddy bears, it can only be a winning mix!

The collaboration

The goal of the two companies is to collaborate. As Francesco Pandolfi and Francesco Spanedda , CEO and chief brand officer of Thun, explain, it is important for companies to abandon the competitive logic of the past, to network with other companies and grow together. Well done Francesco Pandolfi! We at Ferro Gioielli care about the word "collaboration"! The best initiatives are born from working in synergy.

Spanedda by Thun and Poulsen by Trollbeads

The collection

The capsule collection will include 29 '' beads '' with a refined design, handmade by Trollbeads artisans with the highest quality raw materials. The beads will be in 925 silver, handcrafted following the ancient lost wax technique, which uses wax to model the jewelry.

The 29 beads made of glass will be enriched with details that will recall shades, icons and symbols of the Thun world. The pendants will be made with the winding technique, which gives life to unpredictable unique pieces. Bright and brilliant colors, perfect shades for autumn and sweet characteristic icons: it will certainly be difficult to choose our favorite bead!

Trollbeads: a unique world

The collection will be available exclusively for the Italian market, which makes us very proud! Italy is a country full of excellence that we are happy to help spread.

Soren Paulsen, CEO of Trollbeads , enthusiastically welcomes the new collaboration. Trollbeads has also collaborated in the past with other companies worldwide. To name a few, Disney, Warner Bros and OVS. The partnership with Thun was already in the pipeline before the lockdown: we are very happy that, with the arrival of autumn, the two companies have managed to complete their collaboration!

What do we like?

The aim of the collaboration is to bring together craftsmanship and design, to create new, completely personalized and unique jewels. And, undoubtedly, the two brands have succeeded! We can't wait to welcome Thun, who enters the jewelry store together with Trollbeads!

We like Thun's entrance into jewelry with Trollbeads, because we love the precious Danish brand! The message of originality, uniqueness, beauty that characterizes Trollbeads has always fascinated. Wearing Trollbeads is a fascinating way to write your own story, wearing beads that are always different and unique.