BASELWORLD 2010 | Conclusions

The Basel Fair ended just one month ago, having covered an area of ​​170,000 m2 with approximately 2,000 exhibitors from 45 countries, astonishing the estimated 100,000 people who visited it. What was seen? In the watchmaking sector, the strengthening of well-known brands on variants of the best-selling lines, inserting colors on dials or various complications, perhaps enlarging the diameter of the watch case. Cleanliness is the key word, graffiti and superfluous dials have disappeared from the watches. Beautiful and sumptuous stands underline the prestige of the brand, such as that of Tag-Heuer which this year celebrates its 150th anniversary, presenting to the public its manufactured chronograph movement that will set a precedent for the high technological content that allows it to propose a product of the maison, at a very interesting value. Precisely for the 150th anniversary of its foundation, Maison Tag has given a preview of the book “Pioneering Swiss Watchmaking for 150 years” to a few friends, a tale told through photos that goes from Steve McQueen to Ayrton Senna to Ferrari, to world athletics records and many other epic photos (anyone who wants to view it can do so freely at our store). Excellent references on Rolex and Breitling, while Patek Philippe has enlightened as always the minds of those present with its historic and modern manufacture movements; Omega and Zenith have largely satisfied with the presentation of variations on models (Omega) or new models (Zenith). Particularly appreciated were the “only time” or “chrono” watches powered by the historic and fantastic El Primero movement (Zenith) that makes you dream of owning a watch powered by a movement with a unique charm (zenith-watches.com). In the jewelry sector, the novelty is given by the full entry of colored precious and semi-precious stones such as Amazonite, Aquamarine, Citrine Quartz, Lemon Quartz, Amethyst, Corundums of all colors, Tourmalines, Sodalites almost all mounted in yellow or pink gold. The jewel thus becomes a reason for pomp, never heavy or vulgar but generous in shape and volume, enhancing the wearer.