Damiani, from the big screen to Ferro Gioielli

Damiani is one of the most appreciated companies on the international scene, as regards handcrafted jewelry Made in Italy. Ferro Gioielli, as an official retailer of the brand, has decided to embrace the Damiani philosophy, bringing us jewelry of the highest quality and beauty. But where does the love for the Valenza brand come from?

Damiani's story

Damiani is the story of a family strongly tied to the goldsmith tradition. For three generations, the Damiani family has designed and created unique and precious jewels. Damiani, founded in Valenza in 1924, is located in the heart of the Italian goldsmith district and has Enrico Damiani as its founder. A goldsmith and jeweler, Enrico has given life to generations of skilled and professional experts. Thanks to the company's development in design, technique, communication and export, the family-run goldsmith has managed to gain fame and esteem from the most passionate, also conquering the foreign market. Today, the company is led by Gabriella, Silvia and Giorgio, who have transformed, since the 1990s, Damiani into a managerial reality listed on the stock exchange and famous throughout the world.

White gold and diamond ring

Philosophy and ethics

What is most striking about this goldsmith giant, in addition to the beauty and elegance of its products, is its sensitivity towards others. The Ferro family and the Damiani family share an ethical ideal that makes precious items not just an accessory among many, but also a reminder of legality, love for the environment, and respect for people. All Damiani jewels are ethical (as we said here!), attentive to respecting environmental balances and workers' rights. But not only that: maison Damiani has always been involved in humanitarian missions, financing projects that bring well-being to the populations of the poorest countries. In short, not just appearances with the jewels of this all-Italian parent company.

Why Damiani?

Ferro Gioielli has chosen Damiani, because it represents Made in Italy in the world. The Damiani Group, formed by brands such as Rocca, Calderoni , Venini, Salvini and Bliss, is the main Italian jewelry brand, appreciated all over the world for the class and timeless elegance of its products.
A Damiani is forever, I would say. Because quality, experience and style truly never go out of fashion.
Another point in favor of the Italian brand is that it covers all value ranges, allowing everyone to wear a quality jewel, precious and capable of enhancing us. A reason not to be underestimated: Ferro Gioielli is for everyone and, thanks also to Damiani, it demonstrates it every day.

And then, there's Sophia: from the big screen to Ferro Gioielli

Another important step that allowed Fabrizio Ferro and the whole family to appreciate Damiani even more is the passion for cinema. Not only the modern one, made of action and special effects, but above all the one of the past, slow and simple, that has remained in our hearts.
Undisputed protagonist of Italian cinema, Sophia Loren, always admired by her family, inspired Damiani for a limited collection entirely dedicated to enhancing the inner beauty of women.

“Every woman can look her best if she feels comfortable in her own skin. It’s not about the clothes and makeup, but how you shine.”

Sophia Loren

And the Sophia Loren collection, created by Damiani to pay homage to the famous Italian actress, certainly allows you to shine. Sophia, eternal muse of visionary directors, passionate actors and cinema lovers, has inspired Maison Damiani with her old-world personality (and unique beauty!) for the creation of three special and limited edition jewels, with a soft design that confers a timeless elegance. Created in rose gold and white gold, the addition of diamonds of refined manufacture makes them truly masterpieces!

From the big screen to the jewel

In short: the history of cinema is linked to the history of jewelry. Damiani, in fact, is a partner of the Venice Film Festival and dresses many stars. From the past to the present, love, art and passion merge into a single reality! On the red carpet in Venice, the jewels of the Damiani Masterpiece collections, such as Margherita , Eden and Notte di San Lorenzo , have lit up the stars all over the world. And, as we know, there is nothing more fascinating than light, when it comes to cinema!

Just this year, Damiani was also the protagonist of the Montecarlo Film Festival de la Comédie , an international film festival dedicated to comedy. Last October 10, Damiani's most beautiful jewels dressed international stars, thanks also to the collaboration with Ezio Greggio, promoter and organizer of the Festival.

Among the stars present, who wore Damiani jewels, Lotte Verbeek, Sabrina Impacciatore and Desiree Popper stand out.