Ethics and Jewels: All the Brands Attentive to the Environment and People

Ethics and jewelry: all the brands that care about the environment and people.

Attention to the environment and people is a fundamental component of what lies behind the best jewelry and watch brands in the world. Concern for the protection of our Planet is fundamental, especially in a historical period in which the risks linked to global warming, deforestation and wars are truly crucial for everyone's survival.

Fortunately, in the world of jewelry there are many brands that are attentive to the environment and people: sourcing their raw materials from ethical and certified sources is the first step, closely followed by dedicating part of their funds to safeguarding the Earth.
Today we discover together some of the most appreciated ethical brands: a valid reason to love them even more!

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Ethics and Jewels: All the Brands that Care for the Environment and People

Cauldrons

One of the first brands to pay attention to the environment and people is certainly Calderoni , dedicated to diamonds since 1840. The brand, recently entered into the Damiani Group, deals with the careful selection of precious stones, in particular diamonds, safe haven assets that are running out and that increase their value over time.
In addition to the great transparency of this all-Italian brand regarding quotations and certifications, it is important to know that behind each diamond there is a deep ethical sense on the part of the company.

Calderoni in fact adheres to the Ethical Principles of the Kimberley Process , aimed at combating child exploitation and the financing of civil wars. This important international protocol desired by the UN ensures that all the brand's suppliers, in fact, certify that their products do not contribute in any way to financing civil wars. Calderoni also ensures that no child is involved in the sourcing and processing of the materials used.

An important message, that of attention to peace, which makes Calderoni an even more appreciated brand. And we, in fact, like it very much!

Damian

Like its partner Calderoni, Damiani also pays close attention to the origin of the raw materials used to create wonderful luxury jewels.
Not only does Damiani adhere to the Kimberley Process together with its entire Damiani Group, but it has also earned the recognition of “Ethical Company”.

Damiani raw materials do not come from conflict zones, protect the guarantee of human rights, guarantee the safety of workers and support the development of local communities. Furthermore, they follow precise protocols to minimize environmental degradation.

But Damiani does not only deal with raw materials! Over the years, it has invested a lot of funds in projects to support victims of natural disasters, has provided drinking water wells for Africa and has found quotas for the reconstruction of areas of Nepal after the 2015 earthquake. These are just some of the initiatives of Damiani Group, which make us even more proud to be among the official retailers of this all-Italian company.

Locman

With Locman , from the Island of Elba to our wrist, we are instead orienting ourselves towards the protection of the sea and the oceans, victims of the abuse of plastic in our day. Thanks to the collaboration with the Navy, it has in fact launched the hashtag #indifesadelmare, dedicated to ethical and ecological attention towards the marine environment.

By launching the Mare watch collection, Locman has also created a partnership with the MareVivo Association, which has been fighting for over thirty years at a national and international level for the defense of the sea. Locman has announced that it will be alongside the association for the coming years, donating part of the proceeds from the sale of watches from the Mare line.
A beautiful initiative that combines a passion for luxury with attention to the environment.

Swatches

Swatch Group, with its fun and imaginative watches, also takes a stand in defense of ethics, always clearly establishing the Company's policies, oriented towards the values ​​of respect for people and legality. Furthermore, with many of its creations, also aimed at the little ones, it has repeatedly recalled its serious commitment to defending the environment.

Just think of the brand new Bioreloaded collection, created entirely with materials of biological origin.
To combine practicality, simplicity, fresh and youthful style with attention to the Planet, Swatch is definitely at the forefront!

WeWood

Another all-Italian brand that makes environmental protection its strong point is definitely WeWood . With its wooden watches, this super accessible brand not only teaches us to appreciate accessories with an ancient and natural touch, but also allows us to do good.
The Florentine brand produces wooden wristwatches, totally free of toxic and artificial materials, using recycled woods that come from all over the world.

For every watch sold, in fact, WeWood plants a tree, thanks to the collaboration with non-profit organizations dedicated to the protection of forests and plantations, such as Treedom, American Forests and Trees for the Future. To date, WeWood has planted over 600,000 trees, also contributing to financially supporting local communities and reducing the amount of CO2 emissions. The next goal? Plant at least 1 million trees!

Iron Design

We will talk about it better soon, but it is always right to anticipate that Ferro Design is also an ethical brand. The raw materials used in the creation of splendid, unique and personalized jewels come from ethical sources, which do not finance wars and do not exploit workers in any way. In short: Ferro Gioielli, in addition to reselling brands that are attentive to the environment and people, is itself a 100% ethical company!

To discover Ferro Design click HERE!

Ethics and Jewels: All the Brands that Care for the Environment and People

Luxury and attention to the rest of the world go hand in hand. Giving a gift (a graduation gift, perhaps!) or a self-gift choosing from these brands allows us to wear a beautiful accessory that suits our personality, contributing to doing good for the Planet, in every possible way.
A beautiful message to send to those we meet: even jewels can contribute to the survival of the Earth and its inhabitants!