Ferro Gioielli: the story of a family

Passing under the arcades of via Giacomo Matteotti means stopping and admiring the windows of Ferro Gioielli. Precious diamonds, glittering earrings and splendid watches, it is inevitable to think about the origin of what is today Ferro Gioielli: the story of a family.

Our story

1954 - The Beginning of the Story

Ferro Gioielli was born in 1954, in the midst of the boom that was hitting post-war Italy. The watchmaker Nereo Ferro, who the family now affectionately calls Nonno Nereo , opened a watch and goldsmith repair workshop in Este, a small town in the province of Padua. His wife Italia , known to all as Lia, has always been at his side. Initially, Ferro's shop was dedicated only to repairs.

Great attention since the early days, to the repairs on high-end and luxury mechanical watches.

1960s

In the 60s the first turning point, which will lead the historic family shop to become a solid and important reality. Nereo Ferro becomes a retailer of brands such as Longines, Tavannes, Wyler Vetta and many other jewelry and watch products.

1970s

We have to wait until 1975 for a further step forward that will lead Ferro Gioielli to become the reality it is today. The store, in fact, extends to the sale not only of luxury brands and large companies, but also of unbranded goldsmithing: a small, big step to lay the cornerstone of a great family reality.

1980s

Between rock music and flashy clothes, Fabrizio Ferro , son of Nereo, officially enters the shop at just 20 years old, after having collected experience for years in the most prestigious goldsmith laboratories of Valenza, in Piedmont. Valenza is known as a true world capital of jewelry. A real test for Fabrizio, who as always knows how to amaze us with his experience and competence!

In those years, Fabrizio explores the world of jewelry, participating in world-class trade fairs and establishing relationships that still endure today, making Ferro Gioielli a lively and well-known reality. During the fairs, Fabrizio buys precious stones and natural pearls of all kinds, to take them with him to the store and transform them into jewelry.

The birth of the laboratory

In 1985, the Ferro Gioielli laboratory was officially born, in the back of the shop, where Nereo and Fabrizio repair and create goldsmith and jewelry pieces.

Since 1988, Ferro Gioielli has been working as a buyer with brands such as Damiani, Marco Bicego, Tag Heuer, Breitling, Longines, Bulova, Seiko, Miluna, Salvini and many, many others. I am sure that these names are not new to you: even today, Ferro Gioielli collaborates with these very important luxury brands!

90's

In 1995, thanks to the cutting-edge spirit of Nereo and Fabrizio, the goldsmith's workshop comes to life. No longer just repairs and resale: the Ferro Gioielli family transforms into a real brand, with an elegant and refined style. It is the dawn of Ferro Gioielli Design , which still enchants and conquers today, thanks to the trained and competent staff that produces jewels of the highest quality!

Again in the 90s, at the beginning of the web world, the Ferro family never fails to amaze us. In fact, the Ferro Gioielli website is born, one of the first to be created in the city. A further symbol of the family's ability to ride the wave of contemporaneity.

2000s

2000, a breath of fresh air and a new century: Fabrizio, in 2006, specialized in gemology, obtaining the qualification of IGI accredited Gemologist . Precious stones , pearls and diamonds ... Now you understand why we like them so much! Discovering all their mysteries is very interesting and relying on an expert eye, when we choose the jewel to give as a gift, is essential.

In these years, the buying and selling of luxury watches and second-hand Rolexes also began, and are now more popular than ever.

In 2010, web technology is now in full expansion and the Ferro family knows how to ride the wave of contemporaneity. Always on the ball, as they say, they decide to renew themselves on the web and create the e-commerce site www.ferrogioielli. com giving their customers the opportunity to also buy online.

A year later, the restyling of the shop in via Matteotti makes the old family shop a modern and fashionable space, where elegance, luxury and professionalism come together under the tiffany color of the family brand. I still have some memories of the old shop (which was already beautiful!), but the new style is truly wonderful.

In 2012 Fabrizio was accredited by the Chamber of Commerce of Padua as a Surveyor and Expert and later became a Technical Consultant at the Court of Rovigo. In the meantime, the website expanded to international markets, becoming available in two languages. I told you that our Fabrizio is always on the ball!

This blog also opened in 2017, thanks to the idea and contribution of Gianmarco Ferro , son of Fabrizio, to make all jewelry enthusiasts aware of what lies behind their favorite gems and the ever-evolving world of watches, to provide useful advice and inform about all the latest news.

And the rest of the family?

In the shop we find Mrs. Emanuela , Fabrizio's wife, who guides the most loyal customers towards choosing the ideal jewel. With her, also the sons Gianluca, Gianmarco and Giulio , precious collaborators in the family shop. In 2019 also the eldest son Gianluca Ferro , specialized in gemology, becoming in all respects an IGI accredited Gemologist .

Three generations of expert and competent figures, attentive to the customer, professionalism and continuous updating. For over 65 years, the Ferro Gioielli jewelry store has written the history of Este, becoming a fundamental point of reference for all those looking for elegant, unique, refined and even custom-made jewelry! All this while always keeping up with the times.