Casa Damiani continues to grow

Casa Damiani continues to grow! The Made in Italy luxury jewelry giant acquired, in November 2021, all the Floris Coroneo brand jewelry stores. An operation that also strengthens the position of Rocca 1794 , of which Floris Coroneo becomes part, in the distribution of high-end precious items.

Casa Damiani continues to grow

Floris Coroneo and Rocca

Floris Coroneo is an Italian retailer founded in 1954, which distributes, in its stores in Cagliari and Porto Cervo, brands of watches and fine watches. For years it has collaborated with Gruppo Damiani, recognizing its great value on the international market of precious items.

Rocca, on the other hand, is an Italian chain of luxury jewelry and watches present in the most exclusive shopping streets, which admits to having big growth objectives for the near future.

Damiani continues to grow: the words of the Family

"We are extremely pleased to have finalized this strategic operation which on the one hand will guarantee the development of such an important company in our sector and on the other will contribute to strengthening and expanding the leadership of Rocca and our Brands at a national and international level. "

These are the words of Giorgio Grassi Damiani, Vice President of the Group, upon hearing the news of the brand's growth.

The Group's President, Guido Grassi Damiani, instead talks about the importance of strengthening itself in the sector as an independent group:

"Our goal is to strengthen and consolidate ourselves as an independent group in the sector: for this reason we are interested in carrying out strategic operations with other players in the sector, whether they are brands, retailers or excellent manufacturers. We are certain that these partnerships will give small-medium companies the opportunity to face the new changes in the sector thanks to the support of a solid reality such as the Damiani Group: strongly international and managerialized, but which remains human thanks to the direct personal involvement of our family".

Ferro Gioielli and Damiani

Today, therefore, the Damiani group is the largest independent group in Italy in the luxury jewelry and watch sector. The small and medium family businesses in the sector, such as Ferro Gioielli, in fact, empathize with the Brand. Damiani remains one of the very few international brands to distribute its collections through prestigious selected ateliers.

Ferro Gioielli is one of the official retailers of the brand, a detail that does us credit!

The Damiani Group Today

The Damiani Group, with a century-old fame, promotes the quality of Made in Italy in synergy with other brands. Among these, Salvini , active in contemporary jewelry. Followed by Bliss, for young people, but also Calderoni , friend of diamonds, Rocca, the only luxury jewelry and watch chain, as well as Venini, for artistic glassware.

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You can discover all the most beautiful Damiani jewels ever at Ferro Gioielli. Let our experts guide you to find the most suitable precious items for you and the people you love!