Founded in 1954 in Este as a watch repair workshop, we are now a point of reference for all lovers of luxury jewelry and watches. We work with seriousness and professionalism to offer you a high quality assortment that is always in step with the times.
Welcome to Ferro
We welcome you to our physical and digital store. We are thrilled to have you among us and consider you part of our family.
We welcome you with a wide selection of luxury watches, unique custom-made jewelry and 360-degree technical assistance.
1954
Foundation
Our history has deep roots in the 50s, when we began our journey in Este as a modest workshop specialized in the repair of watches and alarm clocks.
1960
New frontiers
The first turning point that leads the historic family shop to become a solid and important reality. The founder, Nereo Ferro, establishes solid partnerships with numerous and prestigious watch and jewelry brands.
1970
The evolution
The store expands to include non-branded jewelry, as well as luxury brands and major companies. This step marks the beginning of a significant evolution for our historic family business.
1980
The second generation
Fabrizio Ferro, at 20 years old, enters the shop after gaining experience in the goldsmith laboratories of Valenza. With the baggage of skills from international fairs, he begins to create jewelry with precious stones. In 1985, the Goldsmith laboratory is officially born.
1990
The expansion
Over the years, we have increasingly expanded the range of jewelry to a high-quality assortment, in step with the times and trends of those years.
2000
The specialization
In 2006, Fabrizio specialized in gemology, obtaining the qualification of IGI accredited Gemologist, deepening his knowledge of precious stones, pearls and diamonds. He also began buying and selling luxury watches.
2010
The third generation
A decade of great growth: we renew the furniture, launch e-commerce, explore new markets and strengthen the laboratory. Fabrizio becomes a Surveyor and Expert at the Chamber of Commerce of Padua and a Technical Consultant at the Court of Rovigo. The third generation joins the business.
2020
New goals
Gianluca Ferro, specializes and becomes an IGI accredited Gemologist, further consolidating his expertise in the sector. In the meantime, we expand our experience and our offer in the sale of luxury watches, maintaining high standards of quality and professionalism.
2024
70th Anniversary
It is a year of great renewal for us: we are moving from the historic headquarters to a new, more central and spacious location, and we are celebrating our 70th anniversary with an event. We are also introducing Ferro Atelier, a collection of handmade jewelry dedicated to the goldsmith's art.
Iron Services
We offer a complete goldsmith's workshop service for the custom creation and expert repair of your jewellery.
We have a specialized laboratory service for the professional repair and maintenance of your watches.
We are certified gemologists and offer professional appraisals and valuations to ensure the quality and value of your jewelry.
⍟ Multi-brand retailer
Pioneers by choice, we have always explored new styles and trends. It is for our reliability and expertise that we have been chosen as an authorized dealer by numerous and important brands.
Thanks to these strong partnerships, we offer cutting-edge products that reflect innovations in the world of watchmaking and jewelry.
