Sports and watches: two sides of the same coin

The world of sport and that of precious objects often meet on the field, playing side by side. Today we see together how sport and precious watches can become two sides of the same coin , together with TagHeuer, always supporting sport.

Tag Heuer and Sport

TagHeuer's goal, in the experience of the sports world , is certainly not to beat an opponent, but, rather, to make history. The watch brand, among the most appreciated in the world, aims to accompany the new generation of players on the field, helping them to show off their talent and courage.

Sport has always been in TAG Heuer's DNA. Since its inception, the Swiss brand has timed the most exciting sporting events and stood alongside the greatest champions of all time, with its expertise and its top-quality products.

Tennis

One of the sports fields in which we often find watches from the Swiss brand is undoubtedly the red one of tennis.
This year in particular, TagHeuer has chosen to stand alongside Naomi Osaka , one of the most sensational and influential players of our time.

Who is Naomi Osaka?

A young tennis champion with an uphill path, she was the first Asian athlete to win the world ranking, as well as the first Japanese to win first place at the 2018 US Open. With other world-class awards obtained in 2019 and 2020, she is truly a great sporting promise. Her winning mentality leads her to be strong on the court and in life, thanks to her commitment as an activist.

In addition to Naomi

There are other faces of tennis that TagHeuer relies on. Among them, we can mention Petra Kvitova, Denis Shapovalov, Alex de Minaur, Felix Auger-Aliassime, Frances Tiafoe.

Golf

From the red clay to the green grass of England: TagHeuer is also a sponsor of numerous Golf events, a British discipline now appreciated everywhere. Physically and mentally demanding, Golf requires extreme precision in every area. In this case, the ambassador who was announced at the beginning of the year is the champion Tommy Fleetwood.

Who is Tommy Fleetwood?

A British, promising youngster with a career on the rise, Tommy is a five-time winner on the European Tour and a Ryder Cup player.
Fleetwood and TAG Heuer are teaming up to develop exclusive new products. The goal? To help golfers improve their game with exclusive TAG Heuer technology.

Cars

It is now well known that TagHeuer was also a parent company passionate about cars and speed. Since 2021, the alliance with Porsche, an icon of design and innovation that has loved TagHeuer since 1963, was born.
With a chronograph dedicated to the collaboration, the TagHeuer Carrera Porsche edition, the Swiss brand celebrated this important milestone that also marks the collaboration with the world of motorsport.

The special model is actually a chronograph with a black ceramic bezel, engraved with the tachometric scale and, in red, the Porsche logo. Other references recall the imagery of the German car manufacturer, starting with the red, black and grey colours that characterise the model. The automatic Calibre Heuer 02 movement, then, has an oscillating weight that was designed to recall the classic Porsche steering wheel!

Style runs thanks to this fundamental global collaboration between two brands that make precision and speed their strong points.

This important partnership will define new standards in brand integration and is a true alliance between two brands whose deep and long-lasting collaboration will make competitions and products truly cutting-edge.