Men's jewelry is growing more and more!

The men's jewelry business is growing more and more: the New York Times tells us this, having started to dedicate a lot of attention to men's jewelry a couple of years ago.

Even though most men don't really like wearing jewelry, the data speaks for itself: global sales of luxury men's jewelry have surpassed $2.3 billion, up 22% since 2012. Not on par with women's jewelry, of course, but it's still a remarkable development. Let's take a look at some news about this boom in men's jewelry !

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What jewels?

The best-selling jewels are rings , which generate a third of sales. I remind you, however, that this type of jewel should be worn with discretion by men, to avoid going against what the Etiquette says!
Next come necklaces, often sold thanks to the trends of rappers and athletes, and bracelets.

Jewels and comfort

It is often difficult for men to wear an accessory for a long time: this is why jewelry companies have started to create jewelry that is increasingly linked to comfort fit . A way to make jewelry easier to wear, affordable for everyone!

Men's lines

Over the past 20 years, fashion houses around the world have begun to focus more and more on men's and unisex lines, even bringing entire collections of men's jewelry to the runway. Big fashion brands like Gucci, Dior, and Chanel have sent models down the runway wearing statement necklaces and bracelets. A way to draw attention to men and to make the public understand that jewelry is not just a feminine accessory.

Personality above all else

The important thing, when buying a man's jewelry, is to always think about the message you want to give about yourself. The classic style, like that of Damiani , suits everyone, undoubtedly, but personality must be emphasized with colors, shapes and plays of light. Green light to sports and high-tech accessories, especially for the younger ones. And precious stones or glass from Trollbeads are also welcome, which can make an experience a real accessory to show off.

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In short: green light to wear jewelry with a masculine and sophisticated cut, to further highlight your personality !

See you here, very soon, with lots of new curiosities!